Design Dialogue: Sami Khoury

What is your first memory of AC Martin?

In 1999, during the USC School of Architecture's first-year studio architectural walking tour of Downtown Los Angeles where every few blocks, we were introduced to a few AC Martin towers and historic buildings. It was then I quickly understood the firm’s prominent role in shaping Downtown LA's skyline and realized I made the right choice of moving to LA. During the 5-year USC Bachelor of Architecture program, I saw a compelling moving exhibit, 'Form Follows Software: A Revolution in the Architectural Process,’ which featured David Martin which influenced my school projects significantly urging me to experiment with all design software tools. In 2006, I attended the Annual USC Architectural Guild Dinner honoring Chris and David Martin, which showcased interviews and videos that emphasized AC Martin’s creative design and their sheer business acumen and leadership which has influenced my approach to architectural practice. Fast forward 25 years after the first encounter, I am honored to have become part of the AC Martin leadership team and serve on the AIA San Diego Board of Directors as Co-Director of Practice.

Discuss a project you worked on that had a significant impact on you, either personally or professionally?

Market Square in Downtown San Diego—currently on hold—has great promise for our practice. Set to become San Diego’s tallest tower, its completion would extend AC Martin's high-rise influence from Los Angeles to San Diego, marking a significant expansion of our architectural reach. We worked with the owner, general contractor, and structural engineer to reach simple sculptural mass with subtle moves, a twisting corner, alternating curvilinear panoramic balconies, and state-of-the-art amenities without sacrificing cost.

I eagerly anticipate resuming work on this transformative project, which may redefine the city's skyline and strengthen our firm's legacy in urban development.

Renderings of Market Square

Do you have a mentor?

I consider anyone who has allowed me to observe their work process a mentor, regardless of their rank. Learning from both seniors and juniors who share their thought processes has enriched my professional and personal growth, highlighting the value of insights from all levels. Having said that, I've been fortunate to have my parents as mentors from a young age. My father, an architect who designed notable buildings in Syria and Jordan, inspired and guided my career, fostering a deep appreciation for music and the arts. My mother, a skilled artist, honed my attention to detail and craftsmanship as I observed her work. Both shaped my approach to blending architectural precision with artistic integrity in every project.

Are you a mentor to anyone?

I began mentoring during my Master's at Harvard Design School, assisting professors in design studios, CAD courses, and a real estate seminar. In practice, I demonstrate solutions to colleagues step-by-step, then allow them space to develop their own approaches. This method helps solve immediate problems and builds their long-term skills, embodying my belief in the obligation of multiplying knowledge. I promote learning by observation—a method that has served me well and is central to my mentoring, allowing others to learn effectively through real-time examples.

Is there an aspect of architecture in which you excel or are passionate about?

I am deeply passionate about integrating design technology and management in architecture. My fascination with design technology began during my academic years, driven by a desire to incorporate the latest digital tools into the design process, thus boosting creativity and efficiency. As technology has advanced, so has my engagement with these tools. On the management side, I excel in orchestrating complex projects from start to finish, ensuring each element aligns with the overarching vision and meets practical requirements. This combination of technical skills and management capacity allows me to approach challenging projects strategically and effectively.

Sami moderating a Bisnow panel 

Current Inspiration?

My current inspiration comes from the rapidly evolving field of Artificial Intelligence and its transformative potential in art and architecture. AI, machine learning, generative design, and creating coding and algorithms all enable us to reinterpret extensive archives of human achievements creatively, significantly speeding up the learning process. This technology not only enriches our understanding of traditional methods and styles but also boosts our innovative capabilities. Integrating AI into architectural practices is generating new possibilities for creativity and efficiency, making it an exhilarating time to be in the industry.

Is there an AC Martin designed project in your neighborhood?

Huāxyacac Hall at San Diego State University, a project close to home, exemplifies AC Martin's architectural influence in student life. This freshman housing complex has enriched the campus with its thoughtful design and community-focused amenities. I regularly pass by it with my family when we visit SDSU’s sports and pool facilities.

What's a common misconception about architecture that you wish more people understood?

A common misconception is that architecture focuses primarily on aesthetics or demands high costs for quality design. In reality, architecture requires functionality, effective problem-solving, and careful budget management. We strive to balance aesthetic appeal with resource efficiency, ensuring buildings are both visually pleasing and practical. I advocate for transparent budget discussions with clients and real-time cost sharing from contractors to improve our practices. Integrating AI into design and cost estimation can help dispel these misconceptions and enhance architectural work.

Where do you call home?

Home for me is deeply intertwined with both my professional and personal life. Born in Syria and raised in Jordan, I've lived and worked in diverse cities such as Los Angeles, Boston, Dubai, and Amman, each enriching my perspective in unique ways. Sometimes, my moves were dictated by specific projects, hence my presence in San Diego.

For the past 12 years, San Diego has served as the base for my family—my wife and I are both architects and have mainly worked locally, which allowed us proximity to our projects. We often take friends and visitors on tours of these projects, showcasing the tangible impacts of our work. This close connection enables us to engage deeply with the community, making San Diego not just where we live but a canvas for our professional contributions and a sanctuary for our family.

How do you spend your weekends/holidays/time off?

I spend my weekends and holidays with my family, my wife, and two children, exploring a variety of cultural and natural settings. We often go on road trips, visit cities to admire architectural landmarks, explore museums, attend music concerts, and enjoy national parks. Together, we share a deep appreciation for art, music, architecture, and nature. 

Early Bird or Night Owl?

Night Owl: when I'm in a productive mode solving problems, I usually cannot rest until I find a solution. I often arrive at my “aha moment” after hours; everything clicks when there are minimum distractions.

Fun fact about you?

I'm passionate about music and the arts. I play guitar, paint, and sculpt, and recently, I've been experimenting with 3D digital arts and AI image generation. I think these hobbies complement the workflows of creativity and can help architectural projects.